Fare Ladder Method
Explains how advisors can build a fare ladder before final quote selection.
Fare Ladder Method
A fare ladder compares route constructions from simplest to most complex. Start with the cleanest logical option, then add alternatives only when they improve price, flexibility, availability or client fit.
- Define the must-have route.
- Build the clean alliance or published-fare option.
- Compare independent construction.
- Check cabin and baggage consistency.
- Assess after-sales risk.
- Present no more than three clear options.
Recommended advisor workflow
Build the fare ladder before presenting options. It turns the quote into a controlled recommendation.